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The Benefits of Email Marketing

Email marketing is far from new. In fact, it’s been around since the dawn of the internet – and for a good reason.

Email marketing is one of the most effective strategies to keep an existing client base informed and up-to-date with what’s going on in your business. It’s one of the best ways to grow your business organically over time. So how does New Road make this decades-old strategy highly effective in today’s ever-expanding market? By leveraging decades of industry experience and our passion for individualized, client-driven work. We buy intender lists to get you in front of in-market consumers that you don’t already have access to. 

Email marketing is all about simple metrics. Nearly every adult uses email, and that number increases every single year. To put things into perspective, there are over 4 billion email users worldwide, and over 3 million emails are sent every second. Further, over 95% of consumers check and respond to emails every day. It’s the perfect media for outreach and development. With email’s simple to use, no hassle system, you are in complete control over your marketing. You don’t need to worry about changing algorithms and keeping up-to-date with strategies as time passes – similar to how you would with SEO. Instead, marketing through email is straightforward and consistent.

There’s just one big problem: most people don’t know how to run a successful and impactful email marketing campaign. Our team at New Road Advertising has been developing and implementing email campaigns for years across dozens of industries. By working with us, you benefit from countless campaigns that we’ve launched, learned from, and improved. All of that produces rapid results and tangible changes to your bottom line.

How Can Email Marketing Help You Grow?

Email marketing employs many different strategies to help you and your business grow, and there is no limit to how you can use it. Some of the top companies in the world are infusing this tried-and-true email marketing strategy with new ideas every day to great success. While the medium has remained the same, innovation and imagination have proved vital. Below, we outline just a few ways our tailored email marketing services can help your business stay top-of-mind and relevant to your audience, no matter how much or how little you’ve relied on email marketing in the past.

Promotional Emails

Simply put, promotional emails are a way to offer special deals and discounts on a product or service to your existing client base and audience. A clear call of action and compelling copy that connects with your target demographic incentivizes your customer base to stay engaged as your business evolves.

Informative Emails

Information-driven emails can come in the form of newsletters, announcements, and product and service updates. This format allows you to provide consistent content to a client base that already has a proven interest and need for your product or service. Delivering consistent content is the number one way to keep your audience invested in your mission.

Re-Engagement Emails

Re-engagement emails are used to bring your inactive audience back to life, using customized tactics that engage an otherwise non-responsive group. Asking for feedback is one of the best ways to weed out inactive individuals – improving your response rates, and driving up your active audience.

Low-Risk Consultation with New Road Advertising

If you’re still not convinced that email marketing can help grow your business, give us a shout for a quick and easy consultation. Our team of professionals will discuss how to respond to your company’s market position, current advertising strategies, and audience engagement rates to improve branding and bottom line.

New Road Advertising partners with your business to reinvent and revitalize your email marketing campaigns.